At the turn of September 2005, together with "The New Millennium Act" Fund we have organized a multi-media community-minded campaign promoting The Fifth Papal Day (16 October 2005). The goal of this campaign was to introduce the slogan "John Paul II - The Truth's Advocate" and to raise the scholarship funds for poor and talented young people from small towns and villages. The mentioned fund is managed by the "The New Millennium Act" Fund.
During the campaign we have utilized TV, press, radio, outdoor advertisement and Internet. The posters promoting the campaign were displayed in parishes and postal offices in the entire Poland. They could also be seen on the Warsaw public transport system (buses, trams and subway). We have made a TV coverage about the works of "The New Millennium Act" Fund entitled "The Living Monument". The coverage was broadcasted by 14 TV stations.
Many people helped us during the campaign |See here>
|See the summary of Fifth Papal Day campaign>
|See the campaign's strategy>
|Download the billboard (zip, 0,5 MB)>
|See the movie (avi, 3 MB)>
|Listen to radio ad (1,5 MB)>
91% of Poles have heard about The Papal Day
Together with research institute SMG/KRC A MillwordBrown Company we have ran a survey about our campaign's effectiveness. The goal of this survey was to gauge people's awareness of the celebration of The Papal Day.
The awareness of The Papal Day before and after the campaign:
|See the report of The Fifth Papal Day campaign survey (pdf)>
