Pierwszy raport na temat sytuacji domów samotnych matek i ich mieszkanek (SMG/KRC 2003)
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Our activities:
SINGLE MOTHERS campaign on behalf of Caritas Polska 2003/2004
View the film
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Every year about 1100 women and their children are seeking asylum in one of 109 Polish shelters for single mothers. Usually they are young women forced to abundant their home because of physical and emotional maltreatment. Lonely, without money, often work, and support those women are trying to work out their life once more.
Recognizing the single mother’s problem the Foundation of St. Nicolas and the Caritas Polska the Polish biggest charity organization decided to prepare and launch fully professional social campaign.
The purpose of the project had been to draw attention to the problems of single mothers and raise funds for single mother shelter homes. The information campaign was preceded by analytical works, including pilot and main social research, conducted in co-operation with SMG/KRC Research Institute - a Millward Brown Company and the Foundation volunteers.
|See here>.
The advertising campaign was preceded by a variety of Public Relations activities designed to interest journalists in the issue of single motherhood. Only in the first days of the campaign in the last days of December 2003 we collected over $10.000.
At present the Foundation launched “Mummy give a big smile” project designed to give free dentist assistance to single mothers.
|See here> (pdf 800kb).
The media campaign lasted form 15th December till the end of January the following year. We managed to release tens of press, radio and TV publications. Most campaign implementation works have been conducted free of charge with exception of large-format billboards print, and documentary film production (“The haven”). As a result of this project we collected about $30 000. The action would have been impossible without help of many great people, firms and institutions
|See here> podsumowanie kampanii.
After the campaign SMG/KRC Millward Brown conducted another social research investigating the public visibility of the action. According to the results it was perceived very well. Most of the responders agreed that the campaign treated about the very important social problem and it truly draws attention to the single motherhood.
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Although the public awareness project has ended the St. Nicolas Foundation still cares about the single mothers. Therefore at the beginning of year 2005 we have started special project called “Mummy give a big smile”. The action gives free dentist assistance to those single mothers who have no social security and so can not be treated without paying. The women are being treated in the very best dentist center in Warsaw.
|See here>
If you would like to make any contribution to the Single Mother Project we give the bank account number:
Caritas Polska 90 10201013 122640130 with the footnote „Samotne Matki”
www.caritas.pl
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